In the High-Definition documentary Beyond The Peloton, film makers Joe Finkleman and Booker Sim follow the creation and first racing season of the Cervélo TestTeam. With their all-access passes, they will show you what race footage fails to capture, everything “beyond the peloton”.
“One of the main goals of Cervélo TestTeam is to provide fans with better access to the world of pro cycling,” said Gerard Vroomen, co-founder of Cervélo. “Joseph Finkleman and his small crew have unlimited access to the team and we hope the series will show fans how a team is built, and what life is like on a professional cycling team. Fans can always watch race footage on television and online. But this is something different. We want to take the viewer, as the title implies, beyond the peloton to reveal everything that happens before and after the actual race. We’ll show the personalities of riders and staff, the equipment testing and all the effort it takes for a small team to compete against the biggest teams in the sport. I have always thought this is the most interesting part of cycling and I believe that cycling fans of all stripes will find it equally compelling.”
Joseph Finkleman, the director of the documentary, is a lifelong cyclist whose background in the film industry was discovered while he was working in Cervélo’s Toronto warehouse. Finkleman, who also directed Cervélo’s TV ads last summer, is a passionate cyclist. This has been a driving force in the development of the series, ensuring that the content will be of real interest to other cycling fans. “You’re not going to see much in-race footage or helicopter shots,” said Finkleman. “What I am going to show is what it’s like to build and be part of a pro team.”
Visit the official web-site of the Cervélo TestTeam to see the documentary of Beyond the Peloton. Click here >
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