When did your passion for cycling start?
It was in 1967, when I was 15 years old. My passion began during summer vacation, when I watched the Giro d’Italia on television and got excited about the participants’ athletic exploits.
Why sales? When and how did you start?
I was a cyclist, and my career enabled me to wear the national jersey in the Peace Race. When I retired from racing, I saw an advertisement in a newspaper and sent my résumé to Rosate, near Milan, where after a few days I had a meeting with Maurizio Castelli, who was looking for an agent for Emilia-Romagna. Maurizio chose me, and my working relationship with Castelli has continued since that October day in 1981.
What is your approach to planning a new sales campaign? What are the key points to consider when you start a new campaign?
I must say that even today, when a sales campaign starts I’m excited and motivated, because this responsibility is very stimulating and rewarding professionally; I give and receive at the same time. I try to plan everything, focusing on the most important points, starting from my top clients or at least those that can make a significant order. Everything takes place in a relationship of transparent information exchange, with the aim of consciously developing the space inside the store.
Do you think a cycling background is critical in your work?
I believe that some people are born salesmen, but the background helps us and gives us credibility in the eyes of our clients who know our history, especially in a sector like ours that is very technical and steeped in passion. This combination, if we are good, makes a big difference.
Does it seem hard to be “still in the saddle” after so many years of battling on behalf of “Veloce Club Castelli”?
Honestly, no. I always feel like I’m at the beginning of a story that never ends and always looks forward.
What do you think distinguishes Castelli from other brands?
I think its Italian origins, the continuous product innovation and the product quality, but above all the passion for cycling of all those who have contributed and are contributing to the growth of the scorpion brand, not least the Cremonese family.
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1 Comment
I will post this awesome interview here later. I am a cyclist too and I really like your blog.